The Strategy
Building the infrastructure to get a product on the shelf is a Herculean task, which is why we have developed a different model. We take our raw ingredients, develop a product using those ingredients, and create a brand around that product. We then identify manufacturing partners who stand to benefit from our brand by creating product adjacency to their current offering. The partner leverages our quality control, sustainability, social responsibility and story as their own, and Tukã leverages the partner’s distribution channels and market penetration.
Current Brands
KATÚ Energy Drink for the Mind
We’ve taken our prized Tukã Yerba Mate and put it to work. Our KATÚ Energy Drink for the Mind blends the smooth flavor of Tukã’s artisanal yerba mate with a proprietary blend of hibiscus, peppermint and monk fruit to create a beverage that melds the age-old Guaraní traditions of our Paraguayan founder with contemporary tastes.
A natural antidote to the stressors of everyday life, our KATÚ Energy Drink for the Mind is for those interested in harnessing the power of the mind ~ the trailblazer, the visionary, the peak performer, those seeking mental clarity.
Our choices make a difference. KATÚ’s Energy Drink for the Mind is geared toward the conscious consumer who recognizes the global impact of their choices.
Future Brands
Brand Name (TBD) - Loose Leaf
In South America, yerba mate is regularly bought in a loose leaf form, the way it has historically been consumed. The loose leaf speaks to the purist, who can curate the drink to their own preference to be enjoyed as a hot or cold infusion.
We have developed and packaged an initial run of Kojoi (KOH-joy), a roasted loose leaf variety of yerba mate. Through the use of Tukã’s custom roasting machine, our Kojoi reveals a flavor profile more commonly associated with toffee and caramel.
Brand Name (TBD) - Extract
Tukã’s yerba mate extract allows us to leverage additional verticals including a wide range of alcoholic beverages, cosmetics, vitamins, weight loss supplements, and food additives.
595 Hard Seltzer
We are currently developing a hard seltzer called 595 that blends the flavors of our yerba mate and fruits grown and harvested on our farmers’ land. Fun fact: 595 is the country code for dialing into Paraguay.