Arturo Diaz

Product Development

A native of Asunción, after completing his studies Arturo served with the Paraguayan Air Force. He then left his Paraguay at 19 years of age, preceding his good friend, Pedro Caballero, and paving the way for the life-long friends to find a greater opportunity in the USA. Arturo since built a distinguished career in finance over more than 12 years of working in increasingly important positions for Wells Fargo Bank, where he led a program of financial education for the Bank’s branch offices throughout Northern California. While still employed by Wells Fargo, Arturo, who has lived and breathed yerba mate since his youth, moonlighted with Pedro, working towards the realization of their dream of importing and introducing a superior Paraguayan yerba mate to the North American consumer. Now a fulltime member of Team Tukã, he looks forward to making that dream a reality.